Social Media Management

  • 1. What does a social media manager actually do?

    A social media manager plans, creates, and posts content that helps your brand grow online. At EIE Digital, we go beyond scheduling posts — we craft strategies that build communities, not just followers.

  • 2. Why is social media management important for businesses?

    It’s how brands stay relevant, visible, and trusted. Social media management keeps your business in front of your audience daily — and turns attention into conversion.

  • 3. What’s the difference between social media management and marketing?

    Management focuses on consistent posting and engagement. Marketing adds paid ads, data-driven strategy, and growth campaigns — EIE Digital does both, seamlessly.

  • 4. What platforms should my business be on?

    It depends on your audience. Instagram, Facebook, TikTok, LinkedIn, and YouTube dominate in South Africa. We identify where your customers spend time and build around that.

  • 5. Can I manage my social media myself?

    Sure — but growth requires time, creativity, and expertise. Partnering with EIE Digital means your socials never stall because of a busy schedule.

  • 6. What tools do social media managers use?

    From scheduling apps to analytics dashboards — we use the same pro-grade tools big agencies use, plus our in-house systems for tracking engagement and trends.

  • 7. What should I post on my business social media?

    Content that connects. Educational, entertaining, and story-driven posts that make people care about your brand — not just your product.

  • 8. How often should I post on social media?

    Consistency matters more than frequency. We typically recommend 3-5 posts per week — high-quality, strategic content built around your goals.

  • 9. How long does it take to see results?

    With organic social, expect 3–6 months for steady growth. Add paid ads and content strategy, and you’ll see traction in weeks.

  • 10. What’s the biggest mistake businesses make on social media?

    Posting without a plan. Random content leads to random results. Strategy first, creativity second — that’s our formula.

  • 11. Should I hire a social media agency or freelancer?

    Agencies offer consistency, team skill sets, and data-driven systems. Freelancers can be cheaper short-term, but agencies like EIE Digital deliver measurable growth.

  • 12. Is social media management worth the cost?

    Yes — if done right. It’s not an expense, it’s a growth engine that builds awareness, trust, and conversions 24/7.

  • 13. How do I measure success on social media?

    Engagement rate, reach, follower growth, and conversions. We track all of them monthly in detailed reports, so you see exactly what’s working.

  • 14. Can social media increase my sales?

    Absolutely. With the right funnel — content → engagement → conversion — social media becomes a sales tool, not a vanity metric.

  • 15. How do I choose the right agency for social media management?

    Look for a partner that creates original content, not cookie-cutter posts. Check portfolios, strategy depth, and tone — like ours.

  • 16. What’s the difference between organic and paid growth?

    Organic builds long-term community; paid accelerates visibility. The best results come from a hybrid — exactly what we offer.

  • 17. What industries does social media work best for?

    Every industry with a story. We’ve managed pages for festivals, spas, clothing brands, and construction — each with unique strategies.

  • 18. What are the latest trends in social media management?

    Short-form video, AI-assisted captions, community storytelling, and authenticity. People don’t follow brands — they follow personalities.

  • 19. How do I make my brand stand out on social media?

    Consistency, storytelling, and personality. The more human your content feels, the more your audience connects.

  • 20. What’s included in EIE Digital’s social media management packages?

    Strategy, content creation, posting, engagement tracking, and monthly reporting. Everything built around what your brand actually needs — not what’s trendy.

Ad Management

  • 1. What is ad management?

    Ad management is the process of planning, creating, and optimizing digital ads across platforms like Meta, Google, TikTok, and YouTube. At EIE Digital, we don’t just “run ads” — we build campaigns that convert.

  • 2. Why do businesses need ad management?

    Because guessing wastes money. Ad management ensures your budget targets the right people with the right message — and brings real ROI, not random clicks.

  • 3. How does ad management work?

    We research your audience, design scroll-stopping creatives, launch multi-platform campaigns, and constantly optimize them for better performance and lower cost per lead.

  • 4. What’s the difference between ad management and marketing?

    Marketing covers everything — content, strategy, branding. Ad management is the paid side that drives results faster through data-backed targeting.

  • 5. What platforms do you manage ads on?

    Facebook, Instagram, Google, YouTube, TikTok, and LinkedIn. Each platform reaches different audiences, and we tailor your message to fit every feed.

  • 6. How much should I spend on ads?

    It depends on your goals — but a good rule is to start with at least R1,000–R5,000/month in ad spend. What matters more is how efficiently that money is used.

  • 7. Can small businesses afford ad management?

    Absolutely. You don’t need a massive budget — you need a smart one. EIE Digital builds ad systems designed for growth, no matter the size.

  • 8. What types of ads perform best?

    Short-form video and carousel ads dominate right now — anything visual, authentic, and engaging. We test multiple versions to find what actually works for your audience.

  • 9. What’s the difference between boosting a post and running an ad?

    Boosting is basic visibility. Running ads gives you control: targeting, testing, objectives, and conversions. We always run ads — never just boost.

  • 10. How long does it take to see results from ads?

    Most campaigns start performing within 1–2 weeks of optimization. Full scaling usually happens around the 4–6 week mark when data kicks in.

  • 11. How do you target the right audience?

    We use detailed demographic, interest, and behavior targeting — combined with pixel data, retargeting, and lookalike audiences to reach real buyers, not bots.

  • 12. What makes a successful ad campaign?

    Creative that stops the scroll, messaging that connects, and optimization that never stops. It’s part science, part art — and EIE Digital lives in that balance.

  • 13. How do I know if my ads are working?

    We provide performance reports showing reach, cost per click, conversions, and ROI — so you always know exactly where your money goes.

  • 14. What’s the difference between Google Ads and Meta Ads?

    Google captures intent (people searching). Meta captures attention (people scrolling). We use both to create a full-funnel strategy.

  • 15. Can ad management increase sales?

    Definitely. With proper targeting and creative, ads can drive traffic, leads, and conversions — fast. Most of our clients see measurable growth within the first month.

  • 16. How do you test and improve ads?

    We A/B test headlines, visuals, and audiences continuously. Then we reallocate budget to the highest-performing variations weekly.

  • 17. What’s retargeting, and why is it important?

    Retargeting shows ads to people who already engaged with your brand. It’s one of the highest-ROI tactics in digital marketing — and we make it part of every campaign.

  • 18. How often should I change my ads?

    We refresh creatives every 2–4 weeks depending on performance. The key is to avoid ad fatigue while keeping your brand recognizable.

  • 19. What’s the difference between impressions, clicks, and conversions?

    Impressions = seen. Clicks = curiosity. Conversions = results. Our job is to move your audience from the first to the last efficiently.

  • 20. What’s included in EIE Digital’s ad management service?

    Audience research, creative production, campaign setup, optimization, reporting, and scaling. In short: everything it takes to make your ads actually work.

Content Creation (Photography, Videography, Graphic Design)

  • 1. What does content creation mean for a business?

    Content creation is how your brand shows up online — the photos, videos, and visuals that tell your story. At EIE Digital, we create content that actually makes people stop scrolling.

  • 2. Why is professional content creation important?

    Because visuals sell before words do. High-quality content builds trust, boosts engagement, and sets your brand apart from competitors who still post blurry photos.

  • 3. What types of content should my business be creating?

    A mix of lifestyle photos, short-form videos, brand explainers, and graphic posts — each tailored to your goals. We build full content strategies around your identity, not trends.

  • 4. What’s the difference between photography and content creation?

    Photography captures moments. Content creation tells stories. We use both — from product shoots to full campaign videos — to bring your brand personality to life.

  • 5. How often should I create new content?

    At least once a month for social brands. Algorithms love freshness, and audiences crave variety — we help you plan and batch it efficiently.

  • 6. Can I create my own content instead of hiring professionals?

    You can — but quality, consistency, and storytelling are what separate brands that grow from brands that fade. We take your vision and make it look cinematic.

  • 7. What tools do content creators use?

    We use professional cameras, lighting, editing software, and design suites — but more importantly, we use strategy and creative direction that make your visuals work.

  • 8. What’s the difference between content creation and marketing?

    Content creation is what people see. Marketing is what makes them act. EIE Digital bridges both — content built for performance.

  • 9. How do I plan a content shoot for my business?

    Start with purpose: what do you want the content to achieve? Then define your mood, message, and target platform. We handle the full pre-production so you just show up and shine.

  • 10. What’s the biggest mistake brands make in content creation?

    Posting content that looks good but says nothing. Without a clear message or goal, visuals fall flat — that’s why strategy comes first.

  • 11. How much does professional content creation cost?

    Costs vary depending on the scope — from quick shoots to full campaign production. We quote transparently so you know exactly what you’re paying for.

  • 12. Is professional photography worth it for social media?

    Absolutely. It instantly upgrades your brand’s perceived value and helps your posts perform better across every platform.

  • 13. How do I make my brand visuals consistent?

    Use a brand style guide — fonts, colors, tone, and image style. EIE Digital helps you build that system so every post feels unmistakably “you.”

  • 14. How do you choose locations for photo or video shoots?

    We pick locations based on your audience and message — whether that’s a minimalist studio, city streets, or lifestyle backdrops that match your brand’s personality.

  • 15. What makes good content perform well online?

    Storytelling, emotion, and timing. The visuals catch the eye — the story keeps people watching.

  • 16. What’s the process of working with a content creation agency?

    We plan, shoot, edit, and deliver — all while aligning with your marketing goals. From moodboards to final exports, we handle the full pipeline.

  • 17. What’s the difference between videography and cinematography?

    Videography captures events; cinematography crafts emotion. We treat every project like a short film — cinematic, story-driven, and scroll-stopping.

  • 18. How do I choose the right content agency?

    Look at their portfolio and consistency. A great agency doesn’t just create pretty visuals — they create content that drives engagement and conversions.

  • 19. What are current trends in content creation?

    Short-form videos, authentic storytelling, motion graphics, and hybrid photo-video formats dominate in 2025. Creativity + strategy = relevance.

  • 20. What’s included in EIE Digital’s content creation packages?

    Full-service production: photography, videography, graphic design, and post-production — all customized to your brand goals. From reels to campaigns, we’ve got you covered.

Content Creation (Photography, Videography, Graphic Design)

  • 1. What does website design and development mean?

    Website design is how your site looks and feels. Development is how it works behind the scenes. At EIE Digital, we handle both — design that turns heads, and code that converts.

  • 2. Why is a good website important for my business?

    Your website is your digital first impression. A slow or outdated site kills trust instantly — a great one builds authority and drives sales 24/7.

  • 3. What makes a website “good”?

    Speed, clarity, and storytelling. Visitors should understand who you are and what you offer in seconds — no fluff, no friction.

  • 4. What’s the difference between web design and web development?

    Design focuses on layout, visuals, and UX. Development builds functionality — the code, CMS, and features that make it all run smoothly.

  • 5. How long does it take to build a website?

    Simple landing pages can take 1–2 weeks. Full websites with multiple pages or e-commerce features typically take 4–8 weeks. Quality beats rushing every time.

  • 6. How often should I update my website?

    Every 1–2 years for visuals, and monthly for content or technical updates. The web moves fast — staying fresh keeps you relevant.

  • 7. What platform should I build my website on?

    Depends on your goals. We use WordPress, Squarespace, Webflow, or custom code — whichever best fits your business and future scalability.

  • 8. What makes a website mobile-friendly?

    Responsive design that adapts to any screen. Over 70% of users browse on mobile — if your site doesn’t fit, you lose them.

  • 9. What pages should every business website have?

    A strong home page, about page, service pages, contact page, and blog. From there, you expand strategically with landing pages for campaigns.

  • 10. Why hire a professional web agency instead of using a template?

    Templates look okay — until you want performance, SEO, or conversions. A custom-built site reflects your brand and works harder for your business.

  • 11. How much does it cost to design a website in South Africa?

    Pricing depends on scope — small business sites typically start around R10,000, while custom builds or e-commerce solutions can range higher. We quote transparently so there are no surprises.

  • 12. What affects the cost of a website?

    Number of pages, complexity, integrations, animations, and copywriting. The more custom the experience, the more development hours involved.

  • 13. Can I manage my website myself after it’s built?

    Yes. We build all sites with user-friendly CMS access so you can easily update content — and we offer training and support if you need it.

  • 14. What is website maintenance, and do I need it?

    Maintenance keeps your site secure, backed up, and bug-free. It’s like a car service — ignore it, and you’ll regret it later.

  • 15. How does website design impact SEO?

    Huge impact. Page speed, mobile responsiveness, and content layout all influence how Google ranks your site. We design with SEO baked in.

  • 16. What’s the difference between a static and dynamic website?

    Static sites are simple and fast, but hard to edit. Dynamic sites use databases and CMS tools — easier to update and scale.

  • 17. What are common web design mistakes to avoid?

    Cluttered layouts, slow load times, and confusing navigation. Clean, clear, and conversion-focused always wins.

  • 18. Can a website increase my sales?

    Absolutely. A well-built site guides visitors from curiosity to action — turning clicks into customers.

  • 19. How do I choose the right web design agency?

    Look at their work, not their words. Do their sites load fast? Are they modern, functional, and user-focused? That’s how you spot the pros.

  • 20. What’s included in EIE Digital’s website design & development service?

    Strategy, design, development, SEO optimization, and post-launch support. From the first wireframe to final go-live, we handle everything.

Software Development

  • 1. What is custom software development?

    Custom software development means building digital tools designed specifically for your business — not generic off-the-shelf apps. At EIE Digital, we design systems that actually fit how you work.

  • 2. Why do businesses need custom software?

    Because your business isn’t one-size-fits-all. Custom software helps automate, track, and manage operations your way — saving time, cutting costs, and improving results.

  • 3. What’s the difference between a website and software?

    A website is public-facing and content-driven. Software is interactive, task-focused, and often runs in the background to power internal operations or products.

  • 4. What types of software can EIE Digital build?

    From web apps and client portals to internal management systems, quoting tools, and AI integrations — if it can be coded, we can build it.

  • 5. How long does it take to build custom software?

    Depends on scope. Simple tools might take 4–6 weeks. Complex systems can take several months — quality code takes time, not templates.

  • 6. What’s the difference between frontend and backend development?

    Frontend is what users see and interact with; backend is the engine that makes it work. We build both so everything feels seamless.

  • 7. What languages or frameworks do you use?

    We use modern, scalable tech stacks — HTML, JavaScript, React, Python, Firebase, Supabase — whatever best suits your project.

  • 8. Is custom software secure?

    Yes. Security is built into every stage — encrypted databases, user auth systems, and regular updates to keep your data safe.

  • 9. How do I know if my business needs custom software?

    If you’re relying on spreadsheets or multiple disconnected tools, you’re ready. Custom software connects everything into one smooth workflow.

  • 10. What’s the difference between web apps and mobile apps?

    Web apps run in browsers, mobile apps run natively on phones. We build both — depending on how your users need to interact with your product.

  • 11. How much does it cost to develop custom software in South Africa?

    Pricing varies by complexity — simple web tools may start around R15,000–R30,000, while full platforms or apps range higher. We scope every project transparently.

  • 12. Why is software development expensive?

    Because you’re paying for expertise, scalability, and long-term reliability — not templates. A good system saves or earns more than it costs.

  • 13. How do you plan a software project?

    We start with discovery sessions to understand your workflow, then design wireframes, build prototypes, and code iteratively — so you’re part of every stage.

  • 14. What’s the difference between SaaS and custom software?

    SaaS (Software as a Service) is subscription-based and shared by many users. Custom software is yours — built around your specific needs and branding.

  • 15. Can software help automate my business?

    Absolutely. From client tracking to job scheduling to reporting — automation is one of the biggest ROI drivers in digital transformation.

  • 16. How do you ensure software quality?

    We use staged testing, bug tracking, and real-world simulations before launch. Quality assurance is part of every sprint.

  • 17. What happens after my software is launched?

    We offer maintenance, updates, and feature expansions. The best software evolves with your business — and we help it grow.

  • 18. Can you integrate my software with existing tools?

    Yes — we connect your app to CRMs, payment gateways, or any API you already use. Integration is where the magic happens.

  • 19. How do I choose the right software development agency?

    Look for one that actually understands your business — not just code. At EIE Digital, we bridge creativity and functionality to build software that makes sense.

  • 20. What’s included in EIE Digital’s software development service?

    Everything from idea to launch: strategy, design, development, testing, deployment, and long-term support — all built around your goals and workflow.